Saturday, January 25, 2020

The Neverending Story: A Classic Novel Essay -- Neverending Story

The Neverending Story:   A Classic Novel  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Neverending Story by Michael Ende perfectly draws the image of a successful novel because it’s overall effect on the reader is intimate and it recognizes itself as a different novel from others especially using a metaphor of stories giving birth to other stories.   Considered as a children’s novel, it should be given a chance to prove itself in the realm of other such intelligent novels. The novel expands this idea that stories are a result of other stories, it resembles the monomyth cycle for a simplified and similar understanding of its complex aspects and it finally reminds the reader of belonging and loving needs.   Thus, this novel by Michael Ende should be considered a major part of English literature because it clearly demonstrates an archetypal flare similarly to how a classic novel would furnish.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Moo-oo-oon Child!† (Ende 225) Screams Bastian.   His hopes of this endless story to rid its endless entity has nothing but created a nightmare in his and Atreyu’s world.   From the Gnomics project of the mammoth-like Sphinxes to the rescue of the Child-like Empress to the Water of Life, Atreyu and Bastian are two separate characters who are parted by two different kingdoms but unknowingly pursue on strange adventures in the same settings.   Not only do they live out tremendous and significant journeys but ironically have a comparable mission in which to save the life of the Child-like Empress, ruler and leader of Fantastica.   Bastians’ peaceful character and Atreyu’s determination sets The Neverending Story apart from the classic scene o... ...ed and the setting is a happy one.      The Neverending Story by Michael Ende perfectly draws the image of a successful novel because it’s overall effect on the reader is intimate and it recognizes itself as a different novel from others especially using a metaphor of stories giving birth to other stories.   Considered as a children’s novel, it should be given a chance to prove itself in the realm of other such intelligent novels. The novel expands this idea that stories are a result of other stories, it resembles the monomyth cycle for a simplified and similar understanding of its complex aspects and it finally reminds the reader of belonging and loving needs.   Thus, this novel by Michael Ende should be considered a major part of English literature because it clearly demonstrates an archetypal flare similarly to how a classic novel would furnish.

Friday, January 17, 2020

Factors Influencing Customer Satisfaction

Course: Research Methodology (BT21603) Lecturer: Dr. Zakariya Belkhamza Name of Members| Matrix Numbers| Signatures| Rachael Ubu| BB11110489| | Nurul Hidayah Binti Ariff| BB11110460| | Annie Thien Li Len| BB11110055| | Nicole Chow Soo Yee| BB11110372| | Surianti Binti Abidin| BB11110579| | Khuzaimah Binti Mohd Nurung| BB11110242| | Jazmiah Jamaluddin| BB11110209| | Mazlinah Binti Majid| BB11110310| | Siti Munirah Bte Abd Malik| BB11160816| | Wang Qin| BB11170684| | 1. 0 Research Topic Factors that affect customer satisfaction in the hotel industry. 2. 0 Research BackgroundThe English word â€Å"hotel† derives from the French word hotel (coming from hote meaning host). It refers to a townhouse which is any building that is frequented by seeing visitors. A hotel is an establishment which provides lodging for a paid short term basis. Kotler (1996) defined customer satisfaction as â€Å"the level of a person’s felt state resulting from comparing a product’s perceive d performance or outcome in violation to his/her own expectations. † The importance of this study is to gain knowledge on customer satisfaction and the problems resulting in lack of customer satisfaction in the hotel industry.According to Alex Hisaka (2011), the importance of customer satisfaction can have an impact on your business and if you don’t start paying attention you’ll lose an opportunity to make a customer happy. Customer satisfaction with hotel properties has been identified as one of the factors leading to the success of a tourist destination (Shih, 1986; Yau and Chan, 1990; Stevens, 1992; Mok et al. , 1995). Research into customer satisfaction in the service industry has increased dramatically in recent years (Peterson and Wilson, 1992). Customer satisfaction has long been an rea of interest in academic research. Hunt (1975) considers satisfaction an evaluation on which the customer have experienced with the services is at least as good as it suppos ed to be. For demographic characteristic, nearly 46 percent of the respondents had stay at Medium- Tariff hotels, 42 percent at High-Tariff â€Å"B† hotels and 12 percent at High-Tariff â€Å"A† hotels. The finding clearly demonstrates that the services encounter or customer-employee interaction is a major determinant affecting travels’ perceptions in relation to service quality, resulting in their likelihood of returning to the same hotel. . 0 Customer Satisfaction Customer Satisfaction * Service Quality * Room Quality * Service Quality * Room Quality Research Framework 4. 1 Research Problem Hotel industries nowadays are facing one of the most important challenge is to provide and maintain customer satisfaction. Kandampully (2000) Service quality has become a factor important in the overall tourism experience and one which ultimately dictates the success of the tourism business. According to Lewis and Booms (1982), service quality is measure of how well the ser vice delivered matches customer’s expectations.A part from that, room qualities also becomes a factor that can influence customer satisfaction in the hotel industry. Room qualities are important considerations for travel in-lodging selection. It includes cleanliness of room, comfort of bed, and quality of in-room temperature control and quietness of room. (Knutson, 1988; Barsky and Labagh, 1992; McClearly and Weaver, 1992; Gilbert and Morris, 1995; Heung et al. , 1996). Positive relationship can make a higher commitment of customers and increase their rate of return.Long term relationship between customers and hotel is becoming more important as the positive correlation between overall satisfaction levels of visitors and their abilty to return to the same hotel. Since most previous research found out that most study on customer satisfaction in hotel industry focused in Hong Kong, United States and other European countries, where there’s a lack of Malaysian study focusi ng in Kota Kinabalu, Sabah. Therefore, this research will focus on customer satisfaction in hotel industry in Kota Kinabalu, Sabah. 4. 0 Research Objective 1.To investigate the relationship between service quality and customer satisfaction 2. To investigate the relationship between room quality and customer satisfaction References 1. Choi T. C and Chu. R, 2001, determinant of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotels history. 2. K. s. (kayne) Chan, 1998, journal of hospitality and tourism research. Tutorial 1 Research Methodology 1) What research is all about? 2) Describe the characteristic of scientific method (What is scientific research? ) 3) What is problem statement? How to write a problem statement Answers 1.Research is about doing or making a study in a specific area of interest. According to Saunders, research is defined as something that people undertake in order to find things out in a systematic way, thereby increasing their knowledge. 2. Scientific research is the development of a theory that is then tested through a series of propositions. The characteristics of scientific research are that firstly, we would have to create a hypothesis about the relationship between two variables. Second characteristic is that by using the hypothesis, we would have to test it through a series of propositions.Thirdly, we would have to examine the logic of the hypothesis by comparing them with existing hypothesis relating to our hypothesis. Fourth, we would have to collect appropriate data to measure the variables. Fifth, if the results of the analysis are not consistent with the problems, the hypothesis is rejected and the theory is false. Lastly, if the results are consistent then the theory is true. 3. Problem statement is analyzing the problems related to the hypothesis. By asking the correct problem statements, we can ensure that we can relate the problems to the hypothesis. Factors Influencing Customer Satisfaction Course: Research Methodology (BT21603) Lecturer: Dr. Zakariya Belkhamza Name of Members| Matrix Numbers| Signatures| Rachael Ubu| BB11110489| | Nurul Hidayah Binti Ariff| BB11110460| | Annie Thien Li Len| BB11110055| | Nicole Chow Soo Yee| BB11110372| | Surianti Binti Abidin| BB11110579| | Khuzaimah Binti Mohd Nurung| BB11110242| | Jazmiah Jamaluddin| BB11110209| | Mazlinah Binti Majid| BB11110310| | Siti Munirah Bte Abd Malik| BB11160816| | Wang Qin| BB11170684| | 1. 0 Research Topic Factors that affect customer satisfaction in the hotel industry. 2. 0 Research BackgroundThe English word â€Å"hotel† derives from the French word hotel (coming from hote meaning host). It refers to a townhouse which is any building that is frequented by seeing visitors. A hotel is an establishment which provides lodging for a paid short term basis. Kotler (1996) defined customer satisfaction as â€Å"the level of a person’s felt state resulting from comparing a product’s perceive d performance or outcome in violation to his/her own expectations. † The importance of this study is to gain knowledge on customer satisfaction and the problems resulting in lack of customer satisfaction in the hotel industry.According to Alex Hisaka (2011), the importance of customer satisfaction can have an impact on your business and if you don’t start paying attention you’ll lose an opportunity to make a customer happy. Customer satisfaction with hotel properties has been identified as one of the factors leading to the success of a tourist destination (Shih, 1986; Yau and Chan, 1990; Stevens, 1992; Mok et al. , 1995). Research into customer satisfaction in the service industry has increased dramatically in recent years (Peterson and Wilson, 1992). Customer satisfaction has long been an rea of interest in academic research. Hunt (1975) considers satisfaction an evaluation on which the customer have experienced with the services is at least as good as it suppos ed to be. For demographic characteristic, nearly 46 percent of the respondents had stay at Medium- Tariff hotels, 42 percent at High-Tariff â€Å"B† hotels and 12 percent at High-Tariff â€Å"A† hotels. The finding clearly demonstrates that the services encounter or customer-employee interaction is a major determinant affecting travels’ perceptions in relation to service quality, resulting in their likelihood of returning to the same hotel. . 0 Customer Satisfaction Customer Satisfaction * Service Quality * Room Quality * Service Quality * Room Quality Research Framework 4. 1 Research Problem Hotel industries nowadays are facing one of the most important challenge is to provide and maintain customer satisfaction. Kandampully (2000) Service quality has become a factor important in the overall tourism experience and one which ultimately dictates the success of the tourism business. According to Lewis and Booms (1982), service quality is measure of how well the ser vice delivered matches customer’s expectations.A part from that, room qualities also becomes a factor that can influence customer satisfaction in the hotel industry. Room qualities are important considerations for travel in-lodging selection. It includes cleanliness of room, comfort of bed, and quality of in-room temperature control and quietness of room. (Knutson, 1988; Barsky and Labagh, 1992; McClearly and Weaver, 1992; Gilbert and Morris, 1995; Heung et al. , 1996). Positive relationship can make a higher commitment of customers and increase their rate of return.Long term relationship between customers and hotel is becoming more important as the positive correlation between overall satisfaction levels of visitors and their abilty to return to the same hotel. Since most previous research found out that most study on customer satisfaction in hotel industry focused in Hong Kong, United States and other European countries, where there’s a lack of Malaysian study focusi ng in Kota Kinabalu, Sabah. Therefore, this research will focus on customer satisfaction in hotel industry in Kota Kinabalu, Sabah. 4. 0 Research Objective 1.To investigate the relationship between service quality and customer satisfaction 2. To investigate the relationship between room quality and customer satisfaction References 1. Choi T. C and Chu. R, 2001, determinant of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotels history. 2. K. s. (kayne) Chan, 1998, journal of hospitality and tourism research. Tutorial 1 Research Methodology 1) What research is all about? 2) Describe the characteristic of scientific method (What is scientific research? ) 3) What is problem statement? How to write a problem statement Answers 1.Research is about doing or making a study in a specific area of interest. According to Saunders, research is defined as something that people undertake in order to find things out in a systematic way, thereby increasing their knowledge. 2. Scientific research is the development of a theory that is then tested through a series of propositions. The characteristics of scientific research are that firstly, we would have to create a hypothesis about the relationship between two variables. Second characteristic is that by using the hypothesis, we would have to test it through a series of propositions.Thirdly, we would have to examine the logic of the hypothesis by comparing them with existing hypothesis relating to our hypothesis. Fourth, we would have to collect appropriate data to measure the variables. Fifth, if the results of the analysis are not consistent with the problems, the hypothesis is rejected and the theory is false. Lastly, if the results are consistent then the theory is true. 3. Problem statement is analyzing the problems related to the hypothesis. By asking the correct problem statements, we can ensure that we can relate the problems to the hypothesis.

Thursday, January 9, 2020

The History and Purpose of The Animal Rights Movement Essay

As of today PETA is one group that is helping animals in barbaric situation like that of professional research laboratories. In these laboratories, the staff treats animals inhumanly where chemicals are poured onto the animal causing burns and sores. According to answers.com, animal rights are the rights to humane treatment claimed on behalf of animals, especially the right not to be exploited for human purposes. This movement in America traces its roots to the settlers. According to the US History Encyclopedia in 1641, Body of Liberties laws, Massachusetts Bay Colony Puritans came up with the first animal protection laws when they included two provisions prohibiting cruelty to animals. After the Civil war is when animal rights became a†¦show more content†¦Edward Taub in 1981 for abusive practices on monkeys at the federally funded institute for Behavioral Research; and (3) The 1984 release of the Animal Liberation Front’s documentary Unnecessary Fuss, which showed b aboons at the University of Pennsylvania being bashed in the head for experiments on trauma.† On one side of the issue is the people that are for all animals should have equal rights. This side believes that many other animals are able to think to some extent and are certainly able to feel pain therefore non-human animals should be accorded rights. According to Peter Singer, professor of philosophy and director at Monash University, Melbourne, Australia and best known for his book Animal Liberation, he says â€Å"‘When humans fail to measure the capacity of animals to suffer, they become guilty of ‘speciesism,’ an injustice parallel to racism and sexism (Animal Rights Opposing Viewpoints, 1996).’† This fact is not to say that all animals must be equal, it does mean that all animals should given equal consideration. Animals deserve the rights to have an equal claim on life, and not treated badly or subject to cruel acts. The other side that does not believe in equal treatment feel that â€Å"‘whenever one species of life is demonstrably more rich and developed than the other species, the former is always more valuable than the latter (AnimalShow MoreRelatedSynthetic Biology? 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